- We used research into old Audible campaigns to strengthen our decisions for the brief. Audible had used animals before so we felt that it was a good idea to continue this and make it so anyone could see themselves as the character.
- We made audible applicable to the 25+ age group by putting it in situations like commuting to work or grocery shopping. I feel like we are hitting the brief.
- I started sketching ideas for the backgrounds, focusing on suiting it to the animal theme.
Improve / To do:
- Figure out how to make the characters pop against the dark blue backgrounds - make some concept art to help test ideas.
- Finalise characters.
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