Stop, Look, Listen

10 Public Service Animations

1. Japan Help PSA (2011)
   IAMSTATIC studios, Canada.Japan Help PSA from IAMSTATIC on Vimeo.
   I picked this for the strong imagery and clear visual language. It is a 3D modelled animation.
2. Moment of Clarity- Substance Abuse PSA (2019)
   Post Office Studio, Mumbai
   Moment Of Clarity - Substance Abuse PSA from Post Office Studios on Vimeo.
   Digital 2D animated. I picked this for the simple shapes and design. 
3. Candy Factory (Tabacco PSA) (2013)
   Screen Novelties, USACandy Factory -PSA from Screen Novelties on Vimeo.
   Stop Motion. I like the toy-style approach to make it appeal to kids.
4. Tin Man PSA - American Heart Association (1970)
   Myron Waldman, USA
   Traditional 2D animation. Utilising well known characters to draw the viewer in to a depressing topic and highlighting the need to be grateful for your health and aware of the damage we may do. 
5. Bano Nayi Soch - Sexism PSA (2017)
   Totem Creative, IndiaBano Nayi Soch from Totem Creative on Vimeo.
   2D animation. I like the paper texture they use to make the digital colouring softer without taking away from the strong shapes. 
6. Narcolepsy PSA (2015)
   GenIUS Orbit Inc. USA/ChinaNarcolepsy PSA (Chinese Version w/ ENG Sub) from GeniUs Orbit inc. on Vimeo.
   2D. The bright colours and playful music re-brands a misunderstood and demonised (as laziness) disorder as inoffensive.
7. Great Team (2017)
   Natalia Serrano, USAGreat Team | PSA from Natalia Serrano on Vimeo.
   Mixed Media animation. I like the use of real photos and authentic narrative to make it appeal as more human. 
8. Donate a Book (2012)
   Hlumi Tlala, South Africa.Donate a Book PSA from Hlumi Tlale on Vimeo.
   Stop motion. Local PSA. I like the simplicity. It is not the most polished example but shows how animation is known to be effective at making messages more entertaining for the public.
9. Monsters in the Closet (Domestic Violence) (2012)
   Block&Tackle, USAMonsters in the Closet from Adam Gault on Vimeo.
   Collage and 2D. I picked this one for the conceptual character design.
10. Childline (2013)
    Buck, UKChildLine: First Step from Buck on Vimeo.
    2D animation. I picked this one because the timing of the scenes to text is perfect and the colours suit the mood.